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Users will soon have a updated setting that allows them to reduce the quantity of AI-made videos appearing in their timelines. This move comes as the platform announced that it now features over 1 billion AI-generated clips.

Trial and Implementation

The new functionality is in a pilot phase over the coming weeks before a global rollout. This advancement aligns with a increase in AI-generated material, driven by new content generation software.

AI Content on Other Platforms

Recent reports that almost one in 10 of the fastest-growing channels on a popular video site only show clips produced artificially. A large amount of this content is deemed low-quality AI content, a term for substandard, factory-style content that is typically nonsensical or bizarre.

“We know from our community that many people appreciate content created using AI tools, including computer-generated images to educational videos, and we aim to offer the community the option to increase or decrease of that, according to their own preferences,” commented a platform representative.

AI on the Platform

The platform disclosed that there are presently 1.3bn videos on its network labeled as made with AI. In total, more than 100 m media items are added to the service every day, making AI content a minor part of its total content library.

User Control Features

Viewers will be capable of decrease or raise the level of artificial media they view by using the “manage topic” feature in the app and picking the AI content topic. Other topics that can already be adjusted under the setting encompass politics, fashion, cosmetics, and dance.

Content Labeling and Policies

Its rules require content makers to label “realistic” AI-generated content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its community policies.

Additionally, the app will now add an “AI-made” watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This step is aimed to stop users from seeking to circumvent the labeling process.

Responsible AI Funding

The company is additionally introducing a $2 million AI literacy fund for specialists and institutions to create informative material about using AI responsibly. This initiative will support charitable organizations specializing in teaching coding and technology.

Moderation Strategy

The video-sharing app has justified its moderation strategy, following discussion over proposals to lay off hundreds of safety staff in Britain. TikTok is set to cut a significant number of roles in its user protection department in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.

A company official clarified that people-led review would continue to be important, but artificial intelligence can protect employees by filtering out the most graphic content prior to it is viewed by humans. The company stated a notable drop in explicit and harmful content reviewed by safety staff over the past year due to reliance on its AI tools.

“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is proving valuable work at speed.”